Repositioned Ford at ESSENCE as a culturally credible platform, turning live engagement into scalable brand momentum.
Led a 360° activation translating physical interaction into measurable digital and community impact.

Impact: 37MM impressions; 29K hand-raisers (139% over goal); 6.3% engagement per post (up from 4.1% YOY).

Role: Creative Director, Brand Experience 360° Activation

Team: CD, ACD Copy, Sr. Copy, Jr. Copy, Strategy, Account, PM, Production, Legal, Vendors