Creative Director, 360° Brand Refresh
Led the global reimagining of Waldorf Astoria into a modern lifestyle destination, translating its heritage into a future forward, multi-platform identity system across digital, content, and physical touchpoints.

Waldorf Astoria Hotels and Resorts offers upscale and luxury accommodations in the world's top destinations.

Outcome:
Evolved Waldorf Astoria into a culturally relevant global lifestyle brand by translating heritage into a modern, multi-platform system spanning identity, content architecture, and experiential touchpoints.

Team: Design Director, Strategy, Account Executives