Digital Art Director, Spring 2022 Site Refresh
Redesigned the Spring 2022 digital shopping experience and category storytelling modules to modernize the site layout and UX for high-volume seasonal campaigns, improving usability and visual clarity across major sale moments.

Your favorite shoe since 1990.

Outcome:
Steve Madden’s site experience needed a modernized layout and UX to better support high-volume seasonal campaigns. Redesigned key site pages and e-commerce flows to improve usability and visual clarity across major sale moments.

Team: Web Developer