Art Director, US Color Launch Campaign
Designed the Sephora in-store staff booklet for Shiseido’s US color launch, creating a cohesive visual system to organize complex product lines and multiple shade ranges and enabling clear internal understanding of Shiseido’s expanded US color assortment ahead of national rollout.

Shiseido Company, Limited is a Japanese multinational personal care company. It is one of the oldest cosmetics companies in the world.

Outcome:
Produced a highly structured, visually driven retail guide supporting Sephora staff education across product categories and colorways. Enabled a clear internal understanding of Shiseido’s expanded US color assortment ahead of national rollout.

Team: Account Director, Creative Director