Art Director, Go Bare Brand Refresh
Led art direction for the 2017 “Go Bare” brand guideline system, defining typography, color palette, tone of voice, photography standards, digital content frameworks, and social art direction to reposition Bare Minerals with a refreshed identity reconnecting the brand with authenticity-driven beauty consumers.

Award winning mineral makeup and skincare products you trust.

Outcome:
Created the “Be Original. Be Natural. Be Good.” brand guidelines — spanning brand strategy, visual identity, tone of voice, photography direction, website and social media standards.

Team: Creative Director, Brand Strategist, Account Director