Creative Director
Developed and presented the Ford Maverick + Bronco Sport value-driven campaign, reconnecting Black American audiences through a narrative reframing performance around accessibility and everyday utility.

Ford Motor Company is a multinational automobile manufacturer founded by Henry Ford in 1903.

Outcome:
Created a value-positioning campaign framework that repositioned Maverick and Bronco Sport as accessible lifestyle vehicles, enabling Ford to sell two affordable models side-by-side without diluting brand aspiration.

Team: Associate Creative Director (Copy). Junior Copywriter