Creative Director, Multicultural Digital Campaign Pitch
Created animated digital ads introducing the first FDA-approved over-the-counter daily birth control pill to Black and Hispanic Gen Z and Millennial women ages 18–34.

The first FDA-approved over-the-counter daily birth control pill.

Outcome:
Positioned Opill as a culturally credible category entry by featuring real women in creative leadership roles, translating a complex FDA milestone into accessible, trust-building, aspirational storytelling for Gen Z and Millennial audiences.