Digital Art Director, PF25 Still Life Campaign Shoot
Led concept and on-set visual direction for Purple’s PF25 campaign, elevating brand perception at the intersection of luxury, streetwear, and industrial design.

Outcome:
Established the visual language for Purple’s PF25 still-life campaign, creating a repeatable creative system that anchored seasonal rollout across site, email, and social.

Team: Photographer, Stylist, Digital Tech, Lighting Assistant, Retoucher