Creative Director, Brand Experience
Directed five Ford x Essence Fest concepts across to unify the Total Ford Plan into a culturally resonant experiential system across physical and digital touchpoints.

The ESSENCE Festival of Culture is the largest African-American culture and music event in the United States.

Outcome:
Built a five-concept experiential framework bridging freedom of choice, technology, and empowerment across OOH, booth, print, and digital.

Team: Associate Creative Director (Copy), Senior Copywriter, Junior Copywriter, Strategist