Ford x Essence Fest 2024: Concepts

Objective: Deliver a streamlined and impactful experiential event tailored to the Black American audience, aligning with the refined Total Ford Plan. The theme will resonate with Black American women by highlighting the intersection of freedom of choice, technology, and empowerment, bridging the physical and digital worlds.

"Ford Motor Company, headquartered in Dearborn, Michigan, is a multinational automobile manufacturer founded by Henry Ford in 1903. Ford produces commercial and luxury vehicles under the Ford and Lincoln brands, respectively."

5 Concepts, Led the Creative Direction, Art Direction, Deck, Logo, Ad Layout, Festival Booth Creative, Tote Bag Design, 360° Event Marketing Campaign Production with Concept 1 (Print + Digital)

Team: Associate Creative Director (Copy), Senior Copywriter, Junior Copywriter, Strategist