Creative Director, Campaign Concept + Creative Framework
Built a 2025 lifestyle-driven campaign system evolving Ford’s cultural relevance with audiences, reframing the brand from product-led advertising into story-led lifestyle branding across the U.S. and global markets.

Ford Motor Company is a multinational automobile manufacturer founded by Henry Ford in 1903.

Outcome:
Developed a 2025 campaign that shifted perception from product-led advertising to story-led lifestyle branding. Presented to the CCO and Director of Creative & Cultural Strategy defining Ford’s next-era brand approach.