The Ford 2025 Blueprint
Concept + Creative Framework for 2025
"Ford Motor Company is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand."
Creative Direction, Art Direction, Multi Tiered Concepts, Copy, Creative Strategy, Brand Positioning, Multi-Channel Execution, Ad Layouts, Social Stories, Deck Design
Team: Internal Presentation for the CCO and Director of Creative + Cultural Strategy