Creative Director, Personal Brand Concept
Built a content-to-commerce beauty and lifestyle platform connecting editorial storytelling with a curated multi-brand marketplace and an in-house beauty line to explore digital-first branding through a brand ecosystem.

A destination for women of color. Beauty made for us.

Outcome:
Created a brand architecture with a logo/typography system, brand voice, copy, UI/UX, editorial framework, marketplace structure, and internal product branding to prototype a future-facing personal brand.

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