Art Director, Shoot + Launch Campaign
Led visual direction across model and product photography, video, PR inserts, in-store endcaps, and social assets, translating accessible skincare into a premium-feeling brand launch.

A modern approach to makeup that embraces natural beauty

Outcome:
Directed a full launch system spanning model and product photography and short form/long form video, PR inserts, in-store endcaps, and social assets and animations to reposition the brand as solution-driven skincare.

Team: Marketing, Social, Creative, Photography, Photo Production, Video