Ford x Essence Fest Activation

Extended the Ford x Essence visual system into a real-time social engine, translating live event moments into platform-native content built for scale and shareability.

Impact: 37MM impressions; 29K hand-raisers (139% over goal); 6.3% engagement rate, up from 4.1% YOY.

Believe Beauty Skin Launch

Scaled the brand’s new identity across high-volume social, turning launch photography into conversion-driven, platform-native storytelling.

Impact: National launch support; organic beauty coverage; established visual and social foundation for ongoing growth.