Head and Shoulders 2024 Pitch

Objective: Increase Head & Shoulders usage among Gen Z Black and Hispanic men and women by educating them about the causes of dandruff and encouraging them to use H&S consistently instead of cosmetic shampoos. The campaign aims to transform casual users into regular "every wash" customers and end the cycle of dandruff reoccurrence.

"H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments."

Concept, Creative Direction, Art Direction, Deck Design, Logo Design, Ad Layout Design, Social Media Takeover Concept

Team: Associate Creative Director (Copy)