Creative Director, Multicultural Campaign Pitch
Created a digital-first multicultural campaign for Head & Shoulders, reframing dandruff from a cosmetic issue into an everyday care behavior and positioning the brand as an “every wash” solution for Gen Z Black and Hispanic audiences.

The world’s leading anti-dandruff shampoo brand.

Outcome:
Create a digital-first multicultural campaign reframing dandruff from a cosmetic concern to an everyday care routine for Gen Z Black and Hispanic men and women.

Team: Associate Creative Director (Copy)