The New Ford 2025 Explorer

Objective: To create a cultural reappraisal of the Ford brand, emphasizing its innovative spirit, particularly among Black Millennial women. Develop a campaign that taps into the influence of women as decision-makers in their communities, focusing on the entrepreneurial, modern vanguard of Black Millennial women to connect authentically and drive engagement.

"Ford Motor Company is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand."

Visual Concept, Art Direction, Deck Design

Team: Creative Director, Associate Creative Director (Copy), Senior Copywriter, Junior Copywriter