Ford for Black Music Month 2024

Objective: To connect authentically with the Black American audience by integrating the Ford brand within key cultural pillars and milestones. The goal is to increase brand relevance and strengthen Ford’s connection to the Black American community through culturally significant moments.

"Ford Motor Company is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand."

Concept, Art Direction, Logo Design, Ad Layout Design, Digital Activation Design, User Interface Design

Team: Media & Partnerships