Art Director, Shoot + Launch Campaign
Led visual direction across model and product photography and video, PR inserts, in-store endcaps, and social assets for the brand launch.

A modern approach to makeup that embraces natural beauty

Objective:
Believe Beauty needed affordable skincare to feel premium without losing mass-retail accessibility.

Outcome:
Directed a full launch system spanning model and product photography and video, PR inserts, in-store endcaps, and social assets to reposition the brand as solution-driven skincare.

Team: Marketing, Social, Creative, Photography, Photo Production, Video